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Philip Morris

Philip Morris, Inc. was originally a British company dating from 1847. It was incorporated in the U.S. in 1919; the overseas division was established in 1955. It eventually became the largest U.S. tobacco company and diversified by acquiring paper, beer, soft drink, and packaged goods companies. The firm introduced Marlboro cigarettes in 1924, and in 1954 "reintroduced" Marlboro Country in a landmark advertising campaign in which western American imagery became the motif for Marlboro cigarettes. By 1963, the Marlboro Country campaign had become the exclusive imagery for advertising the cigarette.

 

 



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