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Advertising Diamonds
1941

"Defense Is in Cahoots with Cupid!...The diamond business booms. Are you getting your share?"
In this 1941 advertisement in "Department Store Economist," the N W Ayer advertising agency encourages retailers to "push diamonds"--in newspaper ads, in windows, in counter displays, and on the radio. "Youths in strange new khaki leave in trains and their beloveds wave good-bye," reads the copy, "eyes shining with love, the token of their pledges sparkling on engagement fingers."

Notes
Founded in Philadelphia in 1869, N W Ayer is the oldest advertising agency in the United States.
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Learn more!
· "You Are What You Buy" by Richard and Joyce Wolkomir, "Smithsonian" magazine, October 2000

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