The Marlboro Man
Marlboro: "The filter cigarette with the unfiltered taste"
This 1957 print ad features the chiseled, clean-cut features of one "Marlboro Man." Originally marketed to women with the slogan "Mild as May," in 1955 Marlboro cigarettes were transformed into a symbol of rugged American masculinity and individuality thanks to a worldwide, Western-themed advertising campaign recognized as one of the most successful ad campaigns of all time.
||Web display only
What do you think?
Would you like to see more objects like this on the site? Tell others by casting your vote.