HistoryWired About the Program Help Comments Smithsonian Institution
Back to Map

Enlarge

Afro-Sheen Blowout Creme Relaxer
late 1960s

"For the natural"
With a loan of $250 and an eye for the market, George and Joan Johnson founded Johnson Products Co. Inc., in 1954 in Chicago, IL. The company produced hair-care products for African American men and women, and in 1971 it became the first African American-owned business to trade on the American Stock Exchange. Afro-Sheen, one of Johnson's best-known products, was released in the late 1960s, a time when the "afro" became one of the most popular hairstyles for African Americans. With "Soul Train," Johnson became the first black company to sponsor a nationally syndicated television program.

Notes
4.7" high x 1.4" wide x 1.4" deep
12-1/2 oz. kit
Web display only

Learn more!
· Fashion in the 1960s

What do you think?
Would you like to see more objects like this on the site? Tell others by casting your vote.
1 2 3 4 5 6 7 8 9 10
Fewer More


Start HistoryWired | About the Program | Help | Comments

Smithsonian Institution | Terms of Use | Privacy