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"Effervescent analgesic alkalizing tablets"
Promising "quick relief," Alka-Seltzer was first marketed in 1931 by Dr. Miles Medical Company of Elkhart, IN. The new product combined aspirin with sodium bicarbonate, citric acid, and mono-calcium phosphate in an effervescent tablet. It was first conceived of as a cold tablet that would relieve headaches, upset stomach, and fever that accompanied the flu. Through ingenious advertising campaigns over the years, Alka-Seltzer became associated with the relief of a broader range of symptoms, especially those resulting from the over-indulgences and stresses of modern life. "Speedy Alka-Seltzer" from the 1950s and "I can't believe I ate the whole thing" from the 1970s are hallmarks of popular American culture.

3" high x 1.4" wide x 1.5" deep bottle containing eight tablets
Franklin L. Miles founded Dr. Miles Medical Company in 1884.
Alka-Seltzer was first advertised on radio in 1932, on TV in 1949.
Web display only

Learn more!
· Reid Pharmacy, Clifton, IL
· "You Are What You Buy" by Richard and Joyce Wolkomir, "Smithsonian" magazine, October 2000

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